cciia.org.cn 2025-5-22 11:10:44 網信中國微信公眾號
“清朗·網(wang)(wang)絡平臺算(suan)法典型問題治理”專項行動開展以來(lai)，針(zhen)對(dui)(dui)網(wang)(wang)民(min)反(fan)映強烈的算(suan)法推薦加(jia)(jia)熱低俗信息、加(jia)(jia)劇“信息繭(jian)房(fang)”、加(jia)(jia)重(zhong)觀點極化(hua)等問題風險，中(zhong)央網(wang)(wang)信辦督促指導重(zhong)點平臺針(zhen)對(dui)(dui)性(xing)優化(hua)信息推薦算(suan)法功(gong)能、調整(zheng)信息推薦算(suan)法規(gui)則(ze)。重(zhong)點平臺積極響(xiang)應，簽署“算(suan)法向善(shan)”南寧宣言，完善(shan)算(suan)法推薦內(nei)容(rong)審核，開設專門網(wang)(wang)站(zhan)、頻道或賬號集(ji)中(zhong)公(gong)開算(suan)法規(gui)則(ze)原理，開發上線“繭(jian)房(fang)評(ping)估”“一(yi)鍵(jian)破繭(jian)”等創新(xin)功(gong)能，完善(shan)用戶興趣偏好管理服(fu)務，提升算(suan)法推薦內(nei)容(rong)多樣性(xing)。
近日，抖音、小(xiao)紅(hong)書、微博、快(kuai)(kuai)手、微信(xin)(xin)(xin)(xin)視(shi)頻號、嗶(bi)哩(li)嗶(bi)哩(li)等(deng)平臺圍繞正(zheng)能(neng)量內(nei)(nei)(nei)容(rong)(rong)加權(quan)(quan)推(tui)薦(jian)、用(yong)(yong)(yong)(yong)戶(hu)自(zi)(zi)主(zhu)選(xuan)擇權(quan)(quan)保障(zhang)、推(tui)薦(jian)內(nei)(nei)(nei)容(rong)(rong)多樣性優化(hua)、提(ti)升算(suan)(suan)(suan)法(fa)(fa)透(tou)(tou)明度(du)等(deng)核(he)心環節(jie)(jie)，系統性優化(hua)完善(shan)多項(xiang)功(gong)能(neng)。在提(ti)升算(suan)(suan)(suan)法(fa)(fa)透(tou)(tou)明度(du)方(fang)(fang)面(mian)。公(gong)開算(suan)(suan)(suan)法(fa)(fa)運行(xing)規則，推(tui)進(jin)透(tou)(tou)明展示工作，保障(zhang)用(yong)(yong)(yong)(yong)戶(hu)知(zhi)情(qing)權(quan)(quan)。抖音通過開設(she)(she)“安全(quan)與信(xin)(xin)(xin)(xin)任中(zhong)心”網站(zhan)、舉辦開放(fang)日活動(dong)等(deng)方(fang)(fang)式，向(xiang)公(gong)眾闡釋推(tui)薦(jian)邏輯、干(gan)預機(ji)(ji)制(zhi)及治理成效。微博提(ti)升熱(re)(re)搜算(suan)(suan)(suan)法(fa)(fa)透(tou)(tou)明度(du)，公(gong)示上榜規則、數據規則，上線熱(re)(re)搜熱(re)(re)度(du)標(biao)簽，標(biao)示熱(re)(re)度(du)背后的推(tui)動(dong)因素。微信(xin)(xin)(xin)(xin)視(shi)頻號通過通俗(su)(su)易懂(dong)的圖(tu)文、視(shi)頻方(fang)(fang)式向(xiang)用(yong)(yong)(yong)(yong)戶(hu)公(gong)示，發布《一圖(tu)讀懂(dong)微信(xin)(xin)(xin)(xin)視(shi)頻號算(suan)(suan)(suan)法(fa)(fa)推(tui)薦(jian)》《算(suan)(suan)(suan)法(fa)(fa)破(po)繭(jian)(jian)系列》。在破(po)除(chu)“信(xin)(xin)(xin)(xin)息繭(jian)(jian)房(fang)(fang)”方(fang)(fang)面(mian)。創新(xin)(xin)推(tui)出(chu)“繭(jian)(jian)房(fang)(fang)評估”“一鍵破(po)繭(jian)(jian)”等(deng)功(gong)能(neng)，幫(bang)助(zhu)用(yong)(yong)(yong)(yong)戶(hu)防范“信(xin)(xin)(xin)(xin)息繭(jian)(jian)房(fang)(fang)”風險。抖音全(quan)面(mian)升級(ji)“使(shi)用(yong)(yong)(yong)(yong)管(guan)(guan)理助(zhu)手”，創新(xin)(xin)內(nei)(nei)(nei)容(rong)(rong)偏好(hao)(hao)評估功(gong)能(neng)，以可視(shi)化(hua)形式呈(cheng)(cheng)現(xian)用(yong)(yong)(yong)(yong)戶(hu)近期瀏覽(lan)(lan)內(nei)(nei)(nei)容(rong)(rong)。小(xiao)紅(hong)書設(she)(she)置(zhi)“內(nei)(nei)(nei)容(rong)(rong)偏好(hao)(hao)評估與調節(jie)(jie)”、“探索更多”功(gong)能(neng)，方(fang)(fang)便(bian)用(yong)(yong)(yong)(yong)戶(hu)一鍵操作，瀏覽(lan)(lan)更多元豐富(fu)的推(tui)薦(jian)內(nei)(nei)(nei)容(rong)(rong)。快(kuai)(kuai)手依托正(zheng)能(neng)量算(suan)(suan)(suan)法(fa)(fa)增加對(dui)“正(zheng)向(xiang)”“有用(yong)(yong)(yong)(yong)”“溫暖”“信(xin)(xin)(xin)(xin)任”等(deng)內(nei)(nei)(nei)容(rong)(rong)挖掘，在算(suan)(suan)(suan)法(fa)(fa)推(tui)薦(jian)中(zhong)充(chong)分(fen)呈(cheng)(cheng)現(xian)。在完善(shan)推(tui)薦(jian)內(nei)(nei)(nei)容(rong)(rong)審核(he)方(fang)(fang)面(mian)。不斷健(jian)全(quan)推(tui)薦(jian)內(nei)(nei)(nei)容(rong)(rong)審核(he)機(ji)(ji)制(zhi)，加強正(zheng)能(neng)量內(nei)(nei)(nei)容(rong)(rong)推(tui)送，防范算(suan)(suan)(suan)法(fa)(fa)推(tui)薦(jian)低(di)俗(su)(su)不良信(xin)(xin)(xin)(xin)息。微信(xin)(xin)(xin)(xin)視(shi)頻號完善(shan)“好(hao)(hao)友推(tui)薦(jian)”和“算(suan)(suan)(suan)法(fa)(fa)推(tui)薦(jian)”雙重機(ji)(ji)制(zhi)，不斷迭代升級(ji)識別打擊(ji)模型，嚴(yan)禁低(di)俗(su)(su)惡俗(su)(su)等(deng)典(dian)型不良信(xin)(xin)(xin)(xin)息進(jin)入推(tui)薦(jian)池。抖音創新(xin)(xin)推(tui)出(chu)熱(re)(re)點(dian)當事人核(he)實機(ji)(ji)制(zhi)，防止(zhi)擺拍(pai)造(zao)假、仿冒蹭熱(re)(re)、拼湊剪接等(deng)惡意傳播行(xing)為。在用(yong)(yong)(yong)(yong)戶(hu)賦權(quan)(quan)方(fang)(fang)面(mian)。持(chi)續優化(hua)興(xing)(xing)趣偏好(hao)(hao)管(guan)(guan)理、內(nei)(nei)(nei)容(rong)(rong)負(fu)反(fan)饋等(deng)功(gong)能(neng)設(she)(she)置(zhi)，便(bian)于(yu)用(yong)(yong)(yong)(yong)戶(hu)自(zi)(zi)主(zhu)調節(jie)(jie)優化(hua)算(suan)(suan)(suan)法(fa)(fa)推(tui)薦(jian)內(nei)(nei)(nei)容(rong)(rong)。快(kuai)(kuai)手為用(yong)(yong)(yong)(yong)戶(hu)提(ti)供便(bian)捷(jie)、精(jing)(jing)細的興(xing)(xing)趣偏好(hao)(hao)管(guan)(guan)理功(gong)能(neng)，用(yong)(yong)(yong)(yong)戶(hu)可根(gen)據自(zi)(zi)身喜好(hao)(hao)，滑動(dong)對(dui)應(ying)興(xing)(xing)趣標(biao)簽，調節(jie)(jie)不同內(nei)(nei)(nei)容(rong)(rong)推(tui)送強度(du)。微博設(she)(she)置(zhi)不感興(xing)(xing)趣、不看此(ci)博主(zhu)、內(nei)(nei)(nei)容(rong)(rong)質量差(cha)等(deng)多種負(fu)反(fan)饋選(xuan)項(xiang)供用(yong)(yong)(yong)(yong)戶(hu)選(xuan)擇，精(jing)(jing)準響應(ying)用(yong)(yong)(yong)(yong)戶(hu)需求。
中(zhong)央網(wang)信辦相(xiang)關負責人表(biao)示，重點平(ping)(ping)臺(tai)信息推薦(jian)算法(fa)治理(li)取得了(le)一定成(cheng)效，但還(huan)存在(zai)相(xiang)關功(gong)能使用效果(guo)不(bu)顯著、推薦(jian)內容質量不(bu)夠高等問題，與廣大網(wang)民(min)和(he)社會各界的期(qi)待相(xiang)比還(huan)有差(cha)距。算法(fa)治理(li)是一項長期(qi)性、系統性工(gong)程，網(wang)信部(bu)門將(jiang)開展常態(tai)化(hua)巡查，督(du)導信息推薦(jian)算法(fa)平(ping)(ping)臺(tai)持續優化(hua)算法(fa)運(yun)行機制和(he)管理(li)規則，不(bu)斷(duan)提(ti)升推薦(jian)內容質量，探索多樣(yang)化(hua)“破繭(jian)”路(lu)徑，創新用戶賦(fu)權功(gong)能，切(qie)實維護(hu)網(wang)民(min)合法(fa)權益。
日期：2025-5-22 11:10:44 | 關閉 |
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